MEET OUR TEAM

For the Luv of Bridal is family owned and operated. Born and raised in the PNW our roots are planted deep. We luv that we can do what we luv in a place we luv to call home!

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Zerlinda

FTL CEO

I honestly don't know how I got here but I am luving every minute of it! I luv all things BRIDE! I am beyond thankful for all the brides we have helped find their dress over the last 14 years. It is crazy to think we have worked with over 19,000 brides, moms and bridesmaids in this time. I luv that I get to be a mom, aunt and mentor to all of these amazing humans.

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Caden

FTL COO

Caden grew up in the bridal world. From wedding planning, setting up wedding shows and working gown sales he has been on the ground floor of FTL's conception. He brings the most amazing smile to FTL. Caden is spearheading the growth and operations of FTL.

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Teagan

Creative Director & Stylist

The face behind our social media amazingness! Teagan has a great sense of style and luvs working with brides. Teags has an amazing air about her she is soft spoken but always brings a great spirit to the FTL team. Luv watching her grow and take on new things as part of the FTL Team.

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Teyonna

 Stylist

Teyonna has really taken the time to learn all things bride! She is the perfect bit of sassy to keep us laughing. Teyonna also works with the store owner as a repping assistant. She attends bridal markets and is up on all the latest trends. 

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Gracie

Stylist

Gracie is the newest addition to the FTL family. She has great style and loves all the details. Her vintage vibe slays! Her debut in the bridal world started at age 4 modeling flower girl dresses at the bridal shows. 

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Kylie

Stylist

We are so excited to have Kylie join the FTL family. Her calm approach to life is the relaxing touch FTL needs. She has taken the challenge of opening a new store with great excitement. We are excited to watch her bring our new store to life! Come Visit her in Tacoma!

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Annastasia

Mili Mae Owner

What a pleasure it has been to watch Anna grow into an amazing business owner. Anna started as an intern at FTL and branched out to be a partner in the FTL family. Luv her willingness to always learn and help FTL grow! She has a great knowledge of fashion and fit which carries over to make her the perfect choice for the curvy bride.

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Cheyenna

Stylist

 Chey has a great sense of style and will help you find the perfect look! We are so excited to have her as part the FTL family. As a new bride herself she understands that finding the one is a wonderful experience.

Coming soon to Twin Falls, ID.

Willowby at For the Luv

WHAT IS AFFORDABLE LUXURY?

Bridal can be affordable and luxurious!

Affordable does not mean cheap, it means high-quality at reasonable prices and by luxury, we mean exclusive beautifully crafted styles.

Our Luv brand is all about beautifully classic and free-spirited styles, embodying every bride’s vision. Our designs are affordable without sacrificing quality. We luv fashion, we luv luxury, and we also luv affordability.